“We see the good in men.”

This is Egard Watches.

At that small, niche watch company, sales have exploded.  They’re now back-logged by two weeks.  They’ve made so much money from this ad that they’re now donating excess profits to a foundation for veterans and will continue to donate to worthy male-centered causes for as long as they can.

If a company is going to get involved in social issues, let it be supportive.

This is how it’s done, Gillette.


81 Days – No Alcohol
84 Days – No Cannabis
3,795 Days – No Opium
4,039 Days – No Cigarettes
About 92 minutes – No Tea (if you think I’m giving that up, you’re insane)

Sorry I haven’t posted about this.  I know this sounds crazy, but I’ve just been so busy lately (first with a lung infection, then catching up on work), that I just plum forgot I’m a recovering alcoholic.

And that about sums up this recovery update.  I forgot I’m a recovering alcoholic.  I forgot I’m addicted to alcohol.

Still haven’t touched the stuff, though.  A friend called today to ask if I had any Scotch for a party, so I said I did.  He came by and I gave him my last bottle of Lagavulin 16.

And when I was handing it to him, I didn’t have any regrets, or feel anything other than wanting him to leave as quickly as possible so that I could get back to work.

Meanwhile, since recovering from my second lung infection in 2 months, my creativity has skyrocketed.  New songs on the go, new books being drafted, all sorts of things in the works.

Yes, I’m considering a podcast.  In the online poll, there were 43 votes – 86% said they wanted a podcast.  With that in mind, I’ll be speaking to a producer later this week to find out how much this will cost me.


The Gentleman’s Times – The Gillette Ad and the Attack on Traditional Masculinity

Here’s why Gillette is out of line.

Gillette recently released their newest ad campaign on “Toxic Masculinity,” inviting men to “be the best a man can get.”

Gillette has obviously bowed to the pressures of radical left wing feminism in their ad campaign, believing – for some reason – that men who use Gillette products are stupid enough to believe Feminist Theory.

The ad talks about bullying, sexual assault, and other things of which men are frequently (and often wrongly) accused.  But by adopting left wing attitudes toward masculinity, Gillette is essentially saying that all men are monsters and Traditional Masculinity is wrong.

But what Gillette doesn’t address is that men who sexually harass, or bully, or rape, or generally treat women like trash are a very, very small minority of the male population.  Generally speaking, men don’t act like that at all, so why is Gillette painting masculinity as some inherent evil?

Perhaps Gillette was listening to the American Psychological Association (APA)’s 2017 “Guidance Document” which states that the following characteristics need to be eliminated from all men:

  • Achievement
  • Risk
  • Adventure Focus
  • Eschewing Weakness
  • Aggression
  • Status
  • Competition
  • Stoicism

So, basically, the APA says that anything that is inherent in a man needs to be eliminated from men, kind of like how Joseph Mengele (who was also a doctor) wanted to breed out all the “bad” characteristics to achieve the perfect human.

Taking lessons from the Angel of Death, Gillette?  Very classy.

Now, before we try to cut the APA some slack for bowing to feminist pressure, let’s bear in mind that this is the organization who, as little as 32 years ago (1987), stated that being gay was a “serious mental disorder” that could be treated by pumping thousands of volts into your brain through electro-shock therapy.  So, you know, let’s take everything the APA says with a rather large grain of salt.

The problem is not too much masculinity in the world, it’s a lack of masculinity.  Men who rape or sexually assault or bully are not masculine at all.  That’s not what masculine men do.  Masculine men have self-control.  Masculine men feel the need to protect women, to provide for them, to defend their honor.  Masculine men defend women from weak-minded beta males who would rape, assault, and bully.

Gillette, like feminists, seems to have this all ass-backwards.  Women are greater bullies to other women.  Young girls are particularly vicious online.  Women are known to be gender traitors just to get a man to pay attention to them.

“Toxic Masculinity” is a problem, Gillette?  Perhaps.  But “toxic femininity” has an even greater problem.  Consider this:

  • 40% of reported domestic violence (reported – it’s believed to be much higher) is perpetrated by women. (Domestic Violence Statistics)
  • Women are much more likely to murder their own children. (JAAPL)
  • If you include “forced kissing” as sexual assault, women are responsible for 48% of all sexual assaults (TIME)

Women can be toxic, too, Gillette.  To say that men are the reason the world is going down the toilet is like trying to put out a forest fire with a boot.  If you really want to change the world, look at the root cause – Feminist Theory has concocted this story that men are the only ones who bully, who rape, who commit domestic violence, and who commit sexual assault.

Like most Feminist Theory, it’s a lie.  And I find it hard to believe that no one at Gillette fact-checked any of this.  No one looked up journal articles to refute the claims of the leftist board of directors.  No one held a focus group to ask if they know someone who bullies, harasses, or sexually assaults.  No, Gillette just went headlong into these waters with no compass, no map, and only the shining star of Feminist Theory to guide them.

Hate to tell you, Gillette, but that isn’t a guiding star.  It’s a meteorite plummeting to earth, kind of like your company’s business model.

And between you, me, and the lamppost, Gillette, this is the end of the relationship between you and many, many men.

In that spirit, I’ve sold my 1955 Gillette Super Speed Razor and dumped my Gillette 7 o’clock razor blades in the blue bin.  In their place, my Merkur 34C double edge safety razor and Derby Extra blades have been brought out of storage.  I’ll never buy another Gillette product again.

Shame on you, Gillette.


The Gillette Ad and the Attack on Traditional Masculinity, The Gentleman’s Times.  Copyright © 2019 Vintage In Stepford, All Rights Reserved.

My new ebook is now available!

My new book, A Man Explained It To Me!: Everyday Topics Mansplained So Well That Even A Woman Can Understand Them by Mr. V. I. Stepford is now available on Amazon.  Below are links to various countries where you can purchase it:







The Netherlands







Price is $2.99 USD for Kindle edition.


New Book To Be Released Soon!

Amazon is currently reviewing my new book,  A Man Explained It To Me!: Everyday Topics Mansplained So Well That Even A Woman Can Understand Them by Mr. V. I. Stepford, for publication.

I expect the book will be released by January 23, 2019, but I will certainly keep you all informed when the book goes live on Amazon.

It is only in Kindle format right now, but I should have the paperback version available within a week.

This will be the first in the Mansplaining Series by Mr. V. I. Stepford.


Different Rules: The Office


“You screwed it up.  I can’t believe it.  Look, you had one job.  One job!  And you screwed it up!  This is going to take hours to fix.  Now I have to get Hodgkins to do this and he hates this job.  I’ll let it slide this time, but I’m warning you, man, you blow it like this again and you’re out the door!”


“You messed it up?  Aww, honey, don’t worry about it.  You’re just a girl and it was a tough job.  Hodgkins wanted to do it anyway so I’ll let him do it.  You just stand there and look pretty and answer phones, ok?”


The Gentleman’s Times – Carrot and Stick

Punishments aren’t working? Try rewards.

There’s an old phrase that is commonly used when speaking of punishments and rewards – “carrot and stick.”  If you hit a lamb with a stick, it will stop its bad behavior.  But if you dangle a carrot in front of the same lamb’s face, it will comply with your wishes.

Like lambs, some girls don’t respond well to the threat of punishment.  Some girls – particularly fragile, delicate, sensitive girls – respond better and will become more obedient when good behavior is rewarded instead of bad behavior being punished.

Take, for example, my girl, Christina.  She’s an extremely delicate and fragile girl with very high anxiety.  I discovered quickly that threats of punishment for bad behavior don’t work for her – all the threats did was serve to heighten her anxiety which resulted in even poorer behavior.  So, instead, I instituted a bedtime routine that involves plenty of rewards – things that make her feel safe and content – on the condition that her behavior that day is exemplary.  The better the behavior, the greater the rewards.

The transformation was incredible.  Christina works hard every day to ensure that her nighttime routine is going to be the most pleasant part of her day.  Best of all, she has almost no anxiety during the day.

Some girls respond well to punishment, some girls respond better to rewards.

If the stick isn’t working, try the carrot.

Carrot and Stick, The Gentleman’s Times, copyright © 2019, Vintage In Stepford, All Rights Reserved.

The Gentleman’s Times – Believe It Or Not, Women Are Simple Creatures

Think she’s complicated?  Think again.

Most men think that women are complex creatures.  They complain about women over-analyzing, running amok, and being too demanding.

But in fact, the opposite is true.  All girls really need in life is 3 things – and they form an acronym: Boundaries, Appreciation, and Routine – or BAR.

If she has Boundaries, which include punishment for violation, she knows there are limitations on how far she can go before you put her back in her place. Boundaries also include accountability for her actions.  These Boundaries give her a sense of security unlike anything else you can give her.

Of course, she needs Appreciation – to be used like a slut, to be cuddled when she cries, to be told she’s a “good girl” when her behavior is at its best. Appreciation includes “I love you”s and maintenance spankings.

She requires Routine which includes consistency.  If she’s busy with her Routine, she doesn’t have time to over-think.  If she doesn’t have time to over-think, she can’t over-analyze every little situation in her life, and that’s liberating for her.

Make no mistake, she will consistently test to make sure these 3 things are still in place.  It’s not a challenge to your authority, your masculinity, or your dominance; it’s actually a compliment.  She treats these little tests like a “ping” signal.  She pings because maybe, just maybe, she’s feeling a little insecure right at that moment and she needs to know the BAR is still firmly in place and because you’re the only one who can make her feel secure again.  Don’t cower from the test, delight in it.  She’s pinging you because she believes in you and knows with all her heart that you’ll return the ping signal with a loving, “it’s okay, babygirl … everything’s under control.”

All your girl has ever wanted is freedom in chains.  Give her that freedom.

Set the BAR for her.

Believe It Or Not, Women Are Simple Creatures – The BAR System, The Gentleman’s Times, Copyright 2018-2019 Vintage In Stepford.  All Rights Reserved.

All Men Are Real Men

I see a lot of people saying, “real men don’t do this” and “real men don’t do that.

You know what?  Screw you.  You don’t get to define what real men are and are not.  Stop throwing your pathetic insults just because someone doesn’t behave according to your ridiculous standards.

Sometimes men are effeminate.  Sometimes men are extremely masculine.  Sometimes men are nerds.  Sometimes they’re over-achieving Alphas.

But guess what?  They’re all real men, and they don’t need you to define the tenets of masculinity for them.  As long as they’re comfortable with themselves, you can shove your opinions on “real men” where the sun don’t shine.

“Real men” is as much of a myth as “toxic masculinity.”  It’s a complete fabrication by people who have an impossible ideal of how people should behave.  Talk about projecting image issues – people who use the terms “real men” or “toxic masculinity” are usually the same ones who criticize others for creating problems regarding self-image and self-worth.

Men behave the way they want to behave.  Men are their own people.  Men don’t need or want your definitions of what makes them real.

I can’t stress this enough: all men are real men.

And if you can’t accept that, maybe it’s you who’s not being real.


Talk With Your Body

Let’s face it, traditional girls – you’re not too bright.  So why try to impress us with your brains when all we really care about is your body?

When a man is speaking to you, remember:

– Don’t speak very much or at all

– Play with your hair

– Touch him when you giggle

– If you must speak, use delicate hand gestures

– Bite your lip

– Laugh and smile!

Using your body language will tell a man that you know his words are far more important than yours.

After all, you want him to look at your body, so why not let it speak for you?


A Time Of Deceit

In a time of universal deceit – telling the truth is a revolutionary act.

– George Orwell

As Jesus was sitting on the Mount of Olives, the disciples came to him privately, saying, “tell us, when will all these things occur, and what will be the sign of your coming and of the end of the age?

Jesus answered, saying, “see that no man deceives you.

– Matthew 24 : 3-4



What Is Benevolent Sexism?

Benevolent sexism is a form of paternalistic prejudice (treating a lower status group as a father might treat a child) directed toward women. Prejudice is often thought of as a dislike or antipathy toward a group. Benevolent sexism, however, is an affectionate but patronizing attitude that treats women as needing men’s help, protection, and provision (i.e., as being more like children than adults). Benevolently sexist attitudes suggest that women are purer and nicer than men, but also mentally weaker and less capable. Behaviors that illustrate benevolent sexism include overhelping women (implying they cannot do something themselves), using diminutive names (e.g., “sweetie”) toward female strangers, or “talking down” to women (e.g., implying they cannot understand something technical).

-from “Benevolent Sexism Definition” on Psychology.iresearch.com

This Blog Is About REAL feminism.

Let me make this very clear: this blog is about choices.

If you, as a woman, want to rise to the highest office in the land and you’re happy doing it, I completely support you.

Now, be warned, statistics show that women who are devoted to their careers are far less happier than housewives (Okulicz-Kozaryn & da Rocha Valente, 2017), but hey, maybe you’re the exception to statistics.  If you are, and you could very well be, I say go for it.

But if you’re like most women, you think a life of Traditional Gender Roles is ideal.  Studies have shown that Traditional Gender Role couples have more sexbetter sex, and are happier than people in equal relationships.

Your happiness is up to you.  This blogs merely provides suggestions to help you along in your path of Benevolent Sexism and Traditional Gender Roles, which, in turn, will probably make you happier.

I’m not forcing anyone into any pigeonhole.  If you, as a woman, want to be Vice President of Microsoft, go for it.  If you want to be a housewife with a wild sex life, go for it.  If you want to relinquish all of your rights to the person that you love in return for the privilege of serving them, go for it.

No one can make those choices for you.  It is your right to be a CEO or a consensual slave.

I’m all for choices.  I just want to help you make the one that will make you happiest.

And scientists, like the ones listed above, say that adopting the attitudes expressed in the blog are more likely to make you happy.

The choice is yours.

That’s REAL feminism.


Why Are We So Happy?

Why are we, in the Traditional Gender Role community, so incredibly happy relative to people who believe in equality of the sexes?

Matthew D. Hammond and Chris G. Sibley tried to answer this question in their 2011 study entitled Why are Benevolent Sexists Happier? available for free here.

The study really doesn’t come to a logical conclusion except to say that both men and women find that their lives are more naturally structured when they accept Benevolent Sexism as a way of life (note: I consider myself a Benevolent Sexist).

From the study’s abstract on page 332:

Research indicates that the endorsement of sexist ideology is linked to higher subjective wellbeing for both men and women.

This is a particularly large study (n = 6,100) and, as we all know, the larger the study, the more accurate it is likely to be.

So gentlemen, get your big boy pants on.  Women find you more attractive when you’re just a little bit sexist.


Buy Her Tools As Gifts

Every man loves getting tools as a gift.  When our girl gives us a new jig saw or socket wrench, we practically lose our minds.  How thoughtful, we say.

And despite the fact that Hollywood and the media will tell you that buying her a new set of pots and pans, or a new Dyson vacuum, or a pink feather duster is misogynist, the truth is that girls love to receive tools as gifts, too.

You see, girls have plenty of chores to do around the house just like you have plenty of chores to do outside – you change the oil in the car, she has to vacuum.  You mow the lawn, she has to do laundry.  You blow the leaves, she has to do the dishes.

And for both of you, when you’re doing those chores, you want the best possible tools for the job.  When you have them, doing chores isn’t “ugh, I have to do chores,” it’s “alright!  I get to play with my new tools!

Don’t ever let society, Hollywood, the media, or politicians tell you she doesn’t deserve the best tools as a gift.  Everyone has to do chores and the best tools will make her chores much more enjoyable.

Some may say it’s sexist, but if she’s honest about it, giving her tools as a gift is thoughtful, kind, and – as long as you make sure exactly what brand and model of tool she wants – help make her chores a pleasure to do.

Don’t buy society’s bullshit.  Give her tools to play with.


Some Girls (or, On Consensual Abuse)

Some girls like to be hit … hard.

Some girls like to see bruises on their skin.

Some girls even like to get black eyes from you.

Some girls, believe it or not, like to be in what’s known as a “consensually abusive relationship.”

There’s nothing wrong with any of these things so long as she is fully informed of the risks and she gives consent.

If you’re going to adopt consensual abuse in your relationship, make sure you’re never intoxicated when you hit her.  And I don’t mean “make sure you’re not drunk.”  No, I mean if you’ve had alcohol or drugs in the last six hours, there’s absolutely no way you should be hitting her.

Consent, consent, consent people.

Some girls just want to be beaten.


Alcoholism Recovery Update – January 3, 2019.

I survived New Year’s. I had the worst craving for alcohol in a long time, but Christina helped me through it by suggesting I drink tea instead.  She coaxed me through lovingly but firmly, telling me, “you’re the strongest man I’ve ever known.  You’re going to get through this.  You’ve got this.”

And I did.  I didn’t touch a drop.

I’ve been on the hunt lately for a brown Fedora because I’m starting to wear brown more often as opposed to black.  So I’ve been searching for the perfect brown Fedora and a couple of days ago, I was looking for something and came across a Stetson hat box in a closet.  I opened it up and found a 5x Beaver Felt brown Fedora. I looked at the receipt and it cost me $600, yet I don’t remember buying it.  Drunk me (RIP) must have bought it and stored it in the closet during a bender. And it’s an absolutely beautiful hat, too, so drunk me obviously had good taste.

So this morning, I had to go out to the post office and wore my brand new Stetson Fedora.  It fits perfectly and two people complimented me on it.

On December 31, I received a ton of money in royalties for my poetry book since sales exploded in Japan.  I earned enough in royalties to pay my bills for the entire month.  I don’t know what has caused the spike in Japanese sales as I didn’t do any marketing in Japan, but word of mouth must have made sales skyrocket.

My arthritis has been bad lately, or perhaps I’m just noticing it more because I’m not using alcohol to dull the pain.  I purchased and began wearing a non-magnetic composite metal bracelet this morning, so we’ll see what effect that has.

Other than that, I continue to feel better every day.  I don’t see the massive daily increases in cognitive ability like I did at first, but I’m definitely thinking more clearly and I’m more creative than ever before.

I’m sure I’ll face more cravings like I did on New Year’s Eve.  But I know now that I can overcome the worst cravings out of sheer will power.

I hope 2019 has already been as good to you as it has to me.  Thanks to Christina and Bethany for getting 2019 off to an amazing start.